CREATIVE AGENCY
The concept development phase centered on the idea of an “Whispers of the Sea,” a narrative evoking the gentle dance of ocean waves and the hidden treasures.
The concept development phase centered on the idea of “Whispers of the Sea,” a narrative evoking the gentle dance of ocean waves and the hidden treasures of the deep. We explored a color palette rooted seafoam greens muted blues, and sandy neutrals, creating a sense of calm sophistication. By incorporating references to natural materials — such as driftwood and sea glass — we grounded the brand’s story in authenticity and harmony with nature.
Finally, the art direction was brought to life across all brand touchpoints. Social media assets featured layered, wave like shapes and fluid to create create a sense of motion. The look book design incorporated textured and subtle gradients to evoke the feeling of sand and water. Even the pop-up store concept integrated natural elements like driftwood displays and the ambient lighting reminiscent of the ocean at dusk.
Mathew coo represents a thoughtful approach to art direction — one that captures not just the visual aesthetic but the emotional core of collection. It’s a testament to the power of storytelling through visual design, merging sustainability and style into a harmonious experience.
